This course is designed for applicants wanting fundamental skills of marketing relating to price, product, place and promotion. Students study units in competitive marketing strategies, marketing intelligence and research, buyer behaviour and analysis, electronic marketing, business research, marketing of services, tourism and event marketing, and public relations principles.
Requirements
Undergraduate degree or at least 5 years relevant professional or managerial work experience. Applications for recognition of prior learning are assessed on an individual basis.
Address
School of Marketing
Curtin Business School
Curtin University of Technology
GPO Box U1987
Perth WA 6845
Telephone: +61 8 9266 3882
Fax: +61 8 9266 3937
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