This course is designed for applicants wanting to develop a greater depth of knowledge in the marketing field. Students study units in strategic business planning, and business research. Optional units such as competitive marketing strategies, marketing intelligence and research, electronic marketing, buyer behaviour and analysis, global marketing communications, current marketing issues, sales management and negotiations, marketing of services, tourism and event marketing, international marketing, public relations principles and strategies, marketing law, and advertising are offered.
Requirements
A recognised undergraduate degree in Business / Commerce or a related field.
Address
School of Marketing
Curtin Business School
Curtin University of Technology
GPO Box U1987
Perth WA 6845
Telephone: +61 8 9266 3882
Fax: +61 8 9266 3937
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